Welcome! I'm Maria Alonso
Social Impact Marketing Leader
"My career is driven by a passion for purpose and inclusivity. By creating meaningful campaigns that resonate with diverse audiences, I've achieved business goals while fostering positive social change."
Article Showcase
There may be no better way to showcase my work than through the articles I've been featured in and written. As you browse my site, take a few moments to explore these pieces and get a sense of my approach to purpose-driven marketing. Each article highlights the impactful strategies and campaigns I've developed.
About Me
A seasoned marketing professional with 15+ years of experience in brand and marketing management. I've held impactful roles at World Vision, Planned Parenthood, Starbucks, and Coca-Cola. My passion is purpose-driven marketing, creating campaigns that drive business success and societal impact. One of my proudest achievements is leading the "Chosen" campaign at World Vision, significantly boosting market share and revenue. My work has been recognized in Forbes, Fast Company, Seattle Times, and Credit Union News. I'm dedicated to creating inclusive, powerful marketing strategies that resonate with diverse audiences. Thank you for visiting!
Skills
DEI certified, Global TV Production experience, Digital and Content Marketing, CRM, A/B, and Multivariate Testing, Branding, Integrated Campaigns, Executive and Client Presentations, Microsoft Office Suite, Mobile, and Email Marketing, Analytical Thinking, Management Experience, Public Speaking, Working in Cross-Functional Environments, Analyzing Consumer Data, Problem Solving, Results-Oriented, Organizational, Developed Rewards and Loyalty Programs.
Client Base
T-Mobile, Sprint, ServiceNow, Amazon, Dove, Tequila Sauza, Starbucks, Planned Parenthood, Casa de la Raza, Banamex, United Nations, Novartis, Janssen, Abbott, Sanofi, Coca-Cola, World Vision and UW-Medicine.
Awards
2010 Dove ARF Silver Award, 2011 Coca-Cola Edison Gold Award, 2013 Coca-Cola Cannes Lion, 2020 World Vision ANA Reggie Award, Featured in Forbes, Fast Company, Credit Union Business and Seattle Met
Education
Bachelor of Arts| Communications and Spanish | University of Wisconsin
Certificate | Leading Diversity, Equity, and Inclusion | Northwestern University
Fluent in Spanish (Native), Portuguese, German and Italian